Name of Ad: Lysol
1) What audience is the advertisement targeting? Everyone- especially people with children
2) What is the advertisement’s purpose? What is the ad trying to
communicate to you? To buy this cleaning product
to protect your children from harmful organisms around your home
3) What values or emotions does the media try to evoke? How? Is it
effective, why? The advertisement evokes the familiar emotions that every
mom goes through when their children are young; the emotion that they need to protect
their children from every and all bacteria that could possible be flowing
throughout the house. The addition of the pedestrians’’ approval gains the
respect and authority of all.
4) Does the ad try to connect with the audience? How? The ad depicts an everyday family, which is relatable to
every genre of audience.
5) Is there anyway the ad could be improved? The
ad couldn’t be improved because of the product it is advertising. Lysol isn’t
an appealing, overly exciting product. It’s a cleaning solution and the
advertisement was ideal for the cause.
6)
Is the advertisement memorable? Why? The
advertisement isn’t memorable, though it was a fitting, well-put together
concept. I am not going to focus on a cleaning solution when that isn’t a
priority in my daily life. If I was a mother, then it would be a different
story.
Name of Ad: Pfizer Adbuster
1) What audience is the advertisement targeting? Pharmaceutical Users
2) What is the advertisement’s purpose? What
is the ad trying to communicate to you? To send an email to Attorney
General Holder asking him to adopt a three strikes rule against corporate
criminals.
3) What values or emotions does the media try to evoke? How? Is it
effective, why? The ad tries to evoke emotions
regarding corrupted billion dollar companies and the inhumane testing on
humans.
4) Does the ad try to connect with the audience? How? The ad is very unappealing. The reader must read paragraphs
in order to know the basis behind the ad.
5) Is there anyway the ad could be improved? The
ad needs to be completed revamped. The wording needs to be catchy and brief.
The small print needs to be eliminated.
6)
Is the advertisement memorable? Why? Not at all!
The advertisement isn’t a true advertisement, but merely a public service
statement.